Product Design Strategy
This is where it all begins, the foundational phase. Where we make sure that the following are aligned together: Product Design, Business Requirement, User Needs and Outrunning Competition. Applying Design Thinking and Design Sprints is foundational for this step.
User Experience Design
Although visual design is a crucial part of the holistic user experience, yet to guarantee satisfaction for your target audience, there are things you can’t afford to skip, such as: user research, personas, content inventory, user flows, interaction design, conforming your app UX to the proper HCI guidelines, rapid wireframing, validation, etc… The is the cradle of your product’s user experience.
Visual Design
This is the upper and final layer of the experience and the UI. This is where we give your app the proper look & feel. Designing a mood board that matches your target audience’s contextual emotional curve, define the UI guideline, color palette and art direction. This is how and when we will make your app sexy!
